The traditional system of donation drives and collection days are dependent on the amount of spare change each and every person is carrying. However, the medium of spending money is changing, and with two out of every three kiwis no longer carrying cash, donation values have fallen. Donatr solves this problem by enabling easy and confident online donations to all New Zealand charities through a web platform.
Donatr increases awareness for the charities, as well as the organisations or philanthropists that donate to them. Currently organisations and philanthropists are not making the most of the opportunity to raise money and awareness for the charity, because their donations are often going under the radar. They could instead be utilised to encourage individuals to contribute too. We provide this by gamifying the experience and connecting it to social media.
We enable philanthropists and organisations to create campaigns where they pledge to donate X amount to Y charity with certain customisable features. For example:
Users of donatr can also choose to appear on leaderboards such as total donation amount, number of referrals/shares, or stay anonymous if they prefer.
All transactions would be handled by a third party escrow service such as Stripe, taking donations from the public directly to the charity, and freezing the amounts pledged by organizations and philanthropists through the duration of the pledge to ensure the money will be provided.
Donation drives would still be able to be carried out in person, including the well recognised stickers, poppies, cash donations and human interaction, with the donatr platform as an additional method for donation. This can be provided by a device, such as an ipad, being available on site, where the customer can put in their details and swipe their card (small eftpos/debit/credit card readers that plug into mobile devices are very cheap and accessible now).